The two-year program prepares students for positions in such fields as product and production planning, advertising, sales, promotion, retailing, wholesaling, distribution, fashion marketing, consumer research, small business ownership or general business administration. For increased specialization, students can complete two marketing-management internship courses in their second year of study to gain on-the-job experience in their chosen area.
| Overview for College Success | CREDITS | |
|---|---|---|
| OCS 121 | Overview for College Success | 1 |
| General Education | ||
|---|---|---|
| ENG 101 | Composition & Rhetoric | 3 |
| SPE 108 | Oral Communication | 3 |
| BUS 105 | Business Mathematics | 3 |
| ECO 201 | Principles of Economics, Macro | 3 |
| GROUP II | Select from Humanities Elective Students earning an Associate degree must meet the requirement for coursework on improving human relations as defined in Public Act 87-581. |
3 |
| Core Courses | ||
| ACC 120 | Financial Accounting | 4 |
| BUS 108 | Introduction to Business | 3 |
| BLW 201 BLW 203 |
Introduction to Business Law OR Legal Environment of Business |
3 3 |
| BUS 220 | Principles of Management | 3 |
| MIS 101 | Computer Literacy and Application | 3 |
| OAT 172 | Business Communication | 3 |
| Cluster 3 | ||
| ACC 121 | Managerial Accounting | 3 |
| BUS 203 | Principles of Marketing | 3 |
| BUS 204 | Principles of Retailing | 3 |
| BUS 206 | Direct Marketing Methods | 3 |
| BUS 210 | Principles of Sales | 3 |
| BUS 211 | Principles of Advertising | 3 |
| BUS 253 | Marketing-Management Internship | 3 |
| MRKTG | Select a Marketing Electives | 3 |
| Minimum for AS Degree | 61 | |
Marketing Electives
| ART 130 | Computer Art I [Adobe Photoshop, Illustrator] | 3 |
| BUS 221 | Human Relations in Organizations PSY 101 is a prerequisite for BUS 221 |
3 |
| BUS 224 | Supervisory Management | 3 |
| BUS 227 | Human Resources Administration BUS 220 or consent of instructor or advisor is a prerequisite for BUS 227 |
3 |